Taking on 5 new Lake County businesses this fall. Book a review

You know your trade. Do you know your numbers?

I find the one thing holding back your profit, fix it, and show you the numbers that prove it moved.

Book a visibility review 30 minutes on Google Meet. Pick a time that works for you.
Chad AlanFounder · Lake County, IL
LocalBased in Lake County. I come to you.
Numbers firstNothing gets built until we measure.
One personYou work with me. No handoffs.
ProofEvery fix is checked against the same numbers.

Great at the work. Never shown the numbers.

You can price a job in your head. You know your costs and your market cold.

But ask most owners for their close rate, their average ticket, or which lead source brings in customers who actually pay, and they’ll guess. Nobody ever taught them. So decisions get made on gut feel.

That’s not a flaw. It’s a visibility gap. The numbers exist. They’re just scattered.

Where your numbers live today
Your CRM Scheduling app Ad account A spreadsheet Your head
One screen The 5 to 7 numbers that actually drive your decisions.
How it works

Measure first. Then fix.

Most agencies sell you the fix before they look at anything. I work in the other order.

Start here 01

Measure

I connect the tools you already use and pull your numbers into one place.

02

Diagnose

We look at it together and find the one thing holding back your profit.

03

Fix

I build the fix for that one thing. Not a package. Whatever the numbers point to.

04

Prove

The same numbers show whether it worked. Then I train your team to run it.

Step 1

It starts with one screen.

Your Business Visibility Dashboard pulls from the tools you already run. No new software to learn. Every month we sit down and go over it together.

  • What changed?Your key numbers, this month against last.
  • Why did it change?Which lead source, which service, which step.
  • What should I do next?One clear next move, agreed on together.
Book a visibility review
A dashboard overview showing every step from ad impressions to booked and showed-up appointments
Example: the overview screen built for Sway Digital View larger

What the numbers usually turn up

Every business is different. These come up a lot.

  • Calls that go to voicemail and never get a call back
  • Leads that wait a day or more for a reply
  • Estimates that go out and never get followed up
  • Happy customers who never leave a review
  • Past customers who haven’t heard from you in a year
  • Invoices that sit unpaid too long

Once we know which one costs you the most, that’s what I fix. Missed-call text back, follow-up that runs on its own, review requests, reminders. If it’s outside what I do, I’ll tell you and point you to someone who can.

Case study

What this looks like at full size

Sway Digital is a marketing agency, not a trade business. It’s the biggest system I’ve built so far. The problem was the one most owners have: the numbers lived in five places, and the owner put them together by hand.

Before

About 2 hours a week, per client account

Spent pulling reports together by hand. Counting appointments across calendars and checking Zoom logs to confirm they happened.

After

One system instead of five

Appointments logged the moment they’re booked. Calls sorted into shown or no-show from the transcript. Billing reconciled automatically.

“I was going through each calendar counting appointments, talking to clients to make sure those appointments happened, then going into Zoom logs to make sure the clients weren’t lying to me.”
Tommy Hunt, Sway Digital

He started small.

  1. A first projectSmall scope, to see if the work held up.
  2. A bigger second buildHe came back for more.
  3. His whole operationData, dashboard, automations and an AI assistant, in one system.
Lead conversion funnel with the share of leads kept at each step
Every step from ad click to a showed-up appointment View larger
Automation diagram that classifies each finished Zoom call and updates the record
The automation that sorts every sales call into shown or no-show View larger
AI assistant summary listing the questions it can answer from the business's numbers
An AI assistant that answers questions from the same numbers View larger
Based
Lake County
Started
2025
Meets
Online or in person

Who you’ll work with

I’m Chad Alan. I started Fluxently in 2025 and I run it myself. No account managers. No offshore team. The person you meet is the person who builds it.

My goal is to help you become more profitable, so you can make more money and help more people.

I use AI and automation to build faster. But the tools aren’t the point. Your numbers are.

“I paid two different people a lot of money to build this out. They left me with rough edges and didn’t do what they promised.”
Tommy Hunt, Sway Digital, on the builders before Fluxently

Questions owners ask

Do I need to be good with computers?

No. I set everything up. You look at one screen, and we go over it together every month.

Do I have to switch software?

No. I connect the tools you already use. If something important is missing, I’ll tell you. But switching isn’t the goal.

What does it cost?

You’ll get a clear price during the review, before any work starts. No surprise invoices.

What happens on the visibility review?

It’s 30 minutes on Google Meet. We talk about how your business runs today, what you track, and where those numbers live. You’ll leave knowing whether a dashboard makes sense for you. If it doesn’t, I’ll say so.

What if the problem is something you can’t fix?

I’ll tell you, and point you to someone who can. I won’t force an automation onto a problem it doesn’t solve.

How is this different from the reports in my CRM?

Your CRM only sees its own data. The answer usually sits between your tools: the ad that brought the lead, the call that booked the job, the invoice that got paid. The dashboard puts those together.

Are you actually local?

Yes. I’m based in Lake County, Illinois. The review starts on Google Meet. If you’re close by, I’ll reach out first and we can do it at your business instead.

Book a visibility review

Pick a time that works. We’ll look at how your business runs today and whether a dashboard makes sense for you.

  • 30 minutes on Google Meet
  • Close by? I can come to your business instead
  • If it’s not a fit, I’ll tell you

Rather talk first? Email [email protected]